|
HKO Media's content- and thematically-driven approach
to storytelling is distinctly multi-platform, spanning video, radio,
print, and online media. To help maximize their own internal creative and production
efforts, HKO clients
often call on Harvey Ovshinsky and his team to serve as creative and story consultants.
For example:
- hd Studios, a division of Grace & Wild, Inc. asked Harvey to consult on a video podcast produced by M. Seiden & Associates and Guest Productions for Alticor's Global Growth Conference. The podcast, titled "The Company Line," was loaded onto video iPods with several other videos and presented to each member of Alticor's top management attending the conference.

The creative challenge was to find a way to communicate Alticor's key message that business would no longer be done 'as usual,' and that management was looking for innovation from all levels of employees. Rather than the typical executive message with B-roll, the producers asked Harvey to imagine a concept that would use lively animation to convey the lean towards the unconventional. According to director Lad Guest, "This video was a big hit! It was widely circulated throughout the corporation to much acclaim. From the first few frames, the audience knew this wasn't the typical corporate video."
- When Lutheran Social Services of Michigan wanted
to create a new tag line to best describe its mission, the state's second
largest social service organization called HKO
Media to help facilitate the process. With Harvey's assistance,
LSSM's team decided that their organization really was about: * Hope * Compassion
* Solutions.
- When the School of Nursing at the University
of Michigan Health System needed to find the best structure for
their video on end of life care, executive producers Linda K. Strodtman,
PhD, RN and Maureen M. Giacomazza, MA, BSN, RN, called on HKO for
advice. "We had an hour and a half rough cut for what needed to be a half-hour
video and we were at a loss on how to make it more concise. HKO Media helped
us find our focus and even gave us a new title, EVAN MAYDAY'S GOOD
DEATH."
- The Detroit Medical Center called on HKO
Media when it wanted to introduce its new branding campaign, CAMPUS
OF BREAKTHROUGHS. The DMC needed help in finding the stories that could help
show how patients and staff benefit from the DMC's partnership with the Wayne
State School of Medicine.
- When the state legislature threatened to privatize the nonprofit Blue
Cross Blue Shield of Michigan, the Blues asked HKO
Media to help "tell the story" of what life might be like for Michigan residents if the company was ever to become a for-profit enterprise.
- Just before a critical ballot initiative, the SMART
Transit System asked Harvey and the HKO Media team to identify the characters and stories that could best communicate the absolute necessity for SMART to continue.
HKO Media also provides support for strategic
insight and tactical planning in all areas of communications, from community
outreach programs to internal and external corporate messaging. When WDET-FM
underwent
changes in both its top management and on-air programming, Detroit's
popular public radio station turned to Harvey Ovshinsky and HKO
Media for help in describing its story. Harvey provided a similar service
for WFUM-TV when the Flint/Ann Arbor public television station needed to
rethink its story as
part of a new branding and marketing campaign. |